HRTG (Heritage) is a full branding project to promote a clothing brand that created items inspired from ancient Chinese culture with a modern twist. I created a lookbook, website, display posters, instagram ads, packaging, and stationery.
All photography and styling done by me.
This is the desktop and mobile website for online shopping.
Here are examples of email blasts. They promote sales or show reminders when a customer has left something in their shopping cart.
The packaging draws from traditional Chinese elements and patterns, which stay true to the voice and inspirations of the brand. Red is a lucky traditional color, and the use of navy blue is to compliment and accentuate the red.
